New England Motorcycle Group Presents

​​​​​​​​​​​​​​2025 Master Mileage Challenge

New England Motorcycle Group Master Mileage Challenge

Ride. Record. Win.
Gear up for an unforgettable riding season filled with adventures, challenges, and fantastic prizes!

Master Mileage Challenge Overview
  • Challenge Dates: April 1, 2025 – November 2, 2025
  • Registration Period: March 25 – October 1, 2025 (you may register for the master challenge any time in this time frame)
    • How to Register:
      • Ride your motorcycle to any NEMG dealership, OR
      • Bring a photo of your motorcycle's VIN and odometer to complete registration.
    • Open to all riders and all motorcycle brands!
  • Participate in the Sub Challenges throughout the season for more chances to win. More details below.
Prizes
Master Mileage Challenge Overall Prizes:
Awarded to the top three riders with the highest mileage:
  1. 1st Place: A set of OEM tires
  2. 2nd Place: 2 hours of free labor
  3. 3rd Place: Oil change
Bonus Rewards:
Earn entries to win these prizes by completing the sub challenges:
  • DOT Helmet
  • Heated Jacket
  • Pair of Riding Boots
  • $100 NEMG Gift Card*
  • $50 NEMG Gift Card*
Sub Challenge Winners:
Each sub challenge will have one winner who will receive a $100 NEMG Gift Card.* These winners will be announced within one week of the last day of the sub challenge. 

Master Mileage Overall Prizes and Bonus Rewards will be announced within one week of the final day of the Master Mileage Contest. 
Sub Challenge Details:
To participate in any sub challenge, you must first register for the Master Mileage Challenge.
Sub Challenge Schedule & Registration:
  1. Cold Butt Mileage Challenge
    • Host: Big Moose Harley-Davidson
    • Challenge Dates: April 15 – May 15, 2025
    • Registration: April 1 – April 15, 2025
  2. Peaks & Pines Mileage Challenge
    • Host: Harley-Davidson of Rochester
    • Challenge Dates: June 1 – June 30, 2025
    • Registration: May 20 – June 1, 2025
  3. Endless Summer Mileage Challenge
    • Host: Seacoast Harley-Davidson
    • Challenge Dates: July 15 – August 31, 2025
    • Registration: July 1 – July 15, 2025
  4. Harvest Mileage Challenge
    • Host: Boston Harley-Davidson
    • Challenge Dates: September 15 – October 15, 2025
    • Registration: September 1 – September 15, 2025
How It Works
  1. Register for the Master Mileage Challenge:
    • Visit any NEMG dealership during the registration period (March 25 – April 6, 2025).
    • Submit a photo of your motorcycle's VIN and odometer or bring the bike with you.
  2. Log Your Miles:
    • Starting mileage is recorded during registration.
    • Final mileage submission may begin on October 25, 2025, and must be submitted by 4:00 PM on November 2, 2025.
    • Your motorcycle must be present for the final mileage reading, and the VIN must match your registration record.
  3. Join the Sub Challenges:
    • Sub challenges are hosted at specific NEMG dealerships.
    • Start and end mileage must be logged at the designated dealership during each challenge's dates. With the exception of the Cold Butt Sub Challenge, your motorcycle must be present at time of challenge registration.  A photo of your motorcycle's VIN and odometer are acceptable for registration purposes for the Cold Butt Sub Challenge. Your motorcycle must be present for the final mileage reading, and the VIN must match your registration record for all Sub Challenges
Are You Ready to Ride?
Challenge yourself, connect with fellow riders, and compete for amazing prizes in the New England Motorcycle Group Master Mileage Challenge!
Register at any NEMG dealership starting March 25, 2025!

*Gift cards cannot be used towards the purchase of a motorcycle.